An open API may be used by internal developers but it is fair to say – in most cases – the success of an open API program will depend on its ability to attract external developers and help them create truly valuable new apps that people actually want to use.
Open API publishers need to engage developers and they need to make sure these developers are successful.
Therefore, for business managers and interface designers alike, the key goal should be to increase both the quantity and quality of API usage. This will mean
- Targeting a specific dev audience,
- Delivering an interface and
- Accompanying documentation designed to meet that audience’s preferences and
- Conducting targeted outreach/education activities.
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